Ahead of the release of her Farm Julia album, Nomfundo Moh has returned with this stunning pre-release called “Uzophumelela.”
Pre-releases play a crucial role in the music business. No matter how talented an artist is or how much they have proven their worth, when a studio project is in the pipeline, there will always be a few doubters who want a taste before fully buying into the anticipation. Artists who understand the industry well recognize this strategy.
That is why, in the weeks leading up to a major project release, they often drop a couple of singles. When those tracks resonate with skeptics, those same listeners often become the biggest promoters of the forthcoming project.
Nomfundo Moh taps into this approach with her latest pre-release, “Uzophumelela.” The song invites both loyal fans and new listeners to explore the depth of the sound that will largely define her upcoming album, Farm Julia, while offering a glimpse into the creative direction ahead.
Take a bite to this one below and don’t forget to drop a review!
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